b-YOUNG by Regiobank

Agency: ComMix (during employment as art director)
Client: Regiobank Solothurn
Photographer: Micha Riechsteiner
Project details: The Regiobank has launched a new product line targeting younger people. We have created the branding, website and advertising materials for their new sub-brand called b-YOUNG. The core element of the campaign was the key visual which says "Now everybody wants to be young again", because unfortunately, the product is reserved for teenagers only... The visual was created by utilizing CGI for the bank environment and actual people for the foreground which we've then comped together.

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