REN Evercalm Key Visuals

 

Studio: Steelworks
Client: REN Clean Skincare
Details: REN has launched a major campaign for its skin care product „Evercalm“: The visuals should show flowering plants growing behind the product - an idea that can only be realized with the power of 3D. In collaboration with Irinel Papuc via grundform, we scanned and animated the needed plants with their different leaves and brought them to life in close cooperation with Steelworks Studio. The product itself was also realized in 3D and then combined with the plants. The results are, besides different stills, two beautiful animations which were presented for example at the Times Square in New York City.